Wet Paint NY · A journal fOR ADVERTISEMENT
Explore Words, Images, and Everything in Between.
Breaking down brilliant campaigns, sharp strategy, and the craft of copywriting.
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Campaign Critique
Hyper-specific details that speak volumes.
Back in 2025, ahead of the release of her album Am I the Drama?, the Bronx native executed a masterclass in grassroots promotion. Dressed down in a hoodie, sweatpants, and slides; she recorded a video of herself selling CDs inside a New York City 2 train subway car.
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CASSIA CLOVE LLC
